Collaboration, innovation and communication—all three have become corporate buzzwords. But they are also critical components to any company’s success. These are three areas where organizations are constantly looking for new ideas and social media tools are increasingly playing a larger role in that process.

Businesses have a need to communicate. They’re always looking for new and different ways to foster collaboration among employees and ways to innovate—faster and more efficiently. “How can we come up with new ideas while using the least amount of resources?”

The list of tools that can fulfill these needs is long, but Posterous Groups, a recently launched social media tool (that’s free), should be considered as a way to meet these business needs. 

For the uninitiated, Posterous Groups is one part Facebook group and one part email listserv. In essence, a Posterous Group page is really a living, breathing, collaborative document. And again, like Posterous itself, it can all be done via email.

For more info read: 8 Creative Ways Posterous Groups Can Bring People Together

Also: What is the Posterous Group theme?

Facebook Groups

Groups can serve as an extremely effective marketing tool. Most importantly, groups serve as a tool for building awareness around various ideas. We’ve rapidly seen many users use Facebook Pages for the same purpose, but this is what groups were initially intended for. The key feature behind Facebook groups is the ability to make them “invite only” or limited to specific networks.

Facebook Pages

In contrast to Facebook groups, which are focused on organizing around topics or ideas, Facebook Pages “allow entities such as public figures and organizations to broadcast information to their fans.” If you are looking to set up your company’s “official Facebook presence” you would opt for Facebook Pages.

For more info read: Facebook Groups Vs Pages: The Definitive Guide